Launch a company built around energy market fundamentals and rock & roll song titles. Make the analysis practical and commercially useful. Keep the quality high. Then … give it away for free. Not exactly a textbook business plan. But that's more or less how RBN Energy got started nearly 15 years ago — and it's worked out pretty well. Today we turn the page on a new chapter of the saga. Novi Labs has acquired RBN Energy. We are very excited about this combination. Today's RBN blog is all about the logic of this deal and what it means for our customers.
Back in 2012 when we started RBN Energy, the goal was simple: provide practical energy market intelligence that helps energy professionals navigate increasingly complex market conditions. Our mission has been to make sense out of opaque and rapidly changing energy markets to help our clients develop a deep understanding — and to do it in style.
Over time, that work expanded across commodities: natural gas, NGLs, crude oil, refined products, and throughout the value chain — from the wellhead to gathering and processing, through storage, long-haul pipelines, refineries, end-use markets, and sometimes all the way to the export dock. As our coverage evolved, customers increasingly relied on RBN to connect the dots between commodity fundamentals, infrastructure constraints, and pricing dynamics across North American energy markets.
Today’s announcement is about taking that mission to the next level, by hooking up with Novi Labs. Founded in 2015, Novi is best known for its upstream oil & gas data and analytics platform, helping operators, analysts and investors make faster, higher-confidence decisions. The company was built on a simple premise: The industry was making billion-dollar capital decisions on incomplete, error-prone public data and legacy workflows. Novi changed that. Today, the company powers the full data-to-decision workflow across budget and planning, development optimization, and acquisition and divestiture. They do it through a suite of integrated products spanning data, forecasting, analytics, and AI, giving customers the ability to evaluate individual wells across multiple scenarios, validate production claims, and identify acquisition opportunities before competitors do.
Figure 1. A Marriage Made in Heaven. Source: RBN
Crude Oil Exports Soar Above 5 MMb/d For Sixth Consecutive Week
U.S. Gulf Coast crude exports exceeded 5 MMb/d for the sixth consecutive week, averaging 5.2 MMb/d as global demand for U.S. barrels remained firmly intact despite modest week-over-week regional fluctuations.
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About the song
“Turn the Page” was written by Bob Seger and first appeared as the fifth cut on side one of his sixth studio album, Back in ’72. However, the song would receive more radio airplay when it was included on Seger’s 1976 live album, Live Bullet. Drummer David Teegarden says Seger wrote this song after an incident at a truck stop when Seger was touring with the Tulsa band Teegarden, Van Winkle & Bruce backing him. En route to their next show, some truck drivers at the truck stop’s diner hassled them and made derogatory comments about their long hair and appearance. By the next day, Seger had written “Turn the Page” about the event.
Back in ’72 was recorded at Leon Russell’s Paradise Studios in Tia Juana, OK; Pampa Studios in Warren, MI; and Muscle Shoals Studios in Muscle Shoals, AL. Produced by Punch Andrews and Bob Seger, the album was released in January 1973 and went to #188 on the Billboard Top 200 Albums chart. Personnel on the record were: Bob Seger (lead vocals, guitar), Dick Sims (Hammond organ, bass pedals, piano and Clavinet), Jamie Oldaker (drums), Sergio Pastora (percussion), Alto Reed (saxophones and flute) and Marcy Levy (background vocals). Oldaker and Levy would record with Leon Russell, and then join Sims in becoming part of Eric Clapton’s band later in the 1970s.
Live Bullet was recorded at Cobo Hall in Detroit in September 1975 and released in April 1976. The record was produced by Punch Andrews and Bob Seger. Now billed as Bob Seger and the Silver Bullet Band, this live showcase of Seger's talents went to #34 on the Top 200 Albums chart. The considerable amount of radio airplay it received helped prime the way for Seger to become a national star with his next LP release, Night Moves. “Turn the Page” was one of the highlights from the live album. The personnel on Live Bullet were: Bob Seger (lead vocals, guitar, piano), Drew Abbott (lead guitar, backing vocals), Alto Reed (saxophones, backing vocals), Robyn Robins (keyboards), Chris Campbell (bass, backing vocals) and Charlie Martin (drums, backing vocals).
Metallica covered the song and released it as a single in November 1998 from their Garage Inc. album. It went to #1 on the Billboard Mainstream Rock Singles chart.
Bob Seger is an American singer, songwriter and musician from Detroit. He has released 18 studio albums, two live albums, seven compilation albums and 68 singles. Seger has sold more than 75 million records worldwide and is a member of the Songwriters Hall of Fame, the Michigan Rock and Roll Legends Hall of Fame and the Rock and Roll Hall of Fame. He has won one Grammy Award and concluded his Roll Me Away final tour in November 2019.
"About the Song" -- written by Mickey McMahan , RBN Director of Musicology
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